13 ukážok kreatívnych balení, ktoré sú reklamou samé o sebe

Hlavným cieľom obalov je ochrániť ich obsah, nie je to však jediná ich funkcia. Premyslené balenia vedia predať produkt lepšie než akákoľvek drahá reklama. V dnešnej dobe sú považované za rovnako dôležité, ako produkt samotný. Internet je plný “unboxing” videí, čo výrazne prispelo k snahe výrobcov zapracovať na vizuálnej stránke obalov. Ľudská fantázia nemá hraníc, čo je vo svete marketingu kľúčovou kvalitou. Je dôležité vytvoriť taký obal, ktorý produkt predá sám. Tu je niekoľko ukážok, ako vyzerá kvalitný dizajn.

Brilliant – Just Laid Eggs – #design #packaging #branding by @Springettslive https://t.co/Yd7eLcRXv0 via @TheDieline pic.twitter.com/Juv7iZTtni
— Laura Stadler (@lsdzin) December 28, 2015

#CreativePackaging Designs That Practically Sell Themselves ? Ford Ranger Extreme: Matchbox ?? #Packaging Ford was introducing the Ranger Extreme, a Limited Edition model… https://t.co/w1U3IBwH6L @KeensDesign #creative #design #marketing #PackagingDesign #PackagingIdeas pic.twitter.com/tf0ZDHCm9y
— Ken Chow (@KenKChow) July 20, 2019

You can’t go far wrong in life with #NYC-themed #spaghetti – right? #packaging pic.twitter.com/JFKAMndxiA
— PH Laminators (@PHLaminators) May 13, 2015

Gnome Bread Packaging Designed by Lo Siento Studio pic.twitter.com/kL5I9mjrLy
— Sales Source (@salessourceco) December 27, 2014

Its Monday once again! Can we just take a moment to appreciate Thelma’s cookies? That #packaging is sheer brilliance! pic.twitter.com/HTBLKK9Hhx
— Ink Print Solutions (@WeLovePrintInk) March 2, 2015

Awesome packaging design for Fit Buns, High Protein. pic.twitter.com/dtxRbWm1Ac
— World’s Best Ads (@BestOfAds) June 11, 2015

We love this – flower packaging for Blossom Cava Sparkling Wine created by PACKLAB in Finland. #design #innovation pic.twitter.com/cVEcbjJuzL
— Elite Graphix (@Elite_Graphix) November 24, 2014

[ENJOY #CREATIVE] #Packaging: BEEHIVE #HONEY SQUARES BY LACY KUHN pic.twitter.com/DVHwhiYw4c
— Jim.G.Lane (@jim_g_lane) September 7, 2014

This excellent example of #packagingdesign comes from Poilu. The natural hairs of some paintbrushes have been dyed to give the illusion of moustache & beard combos. Not only do we love that but check out the awesome font at the top of the handle! #Packaging #Marketing #creative pic.twitter.com/ObDQrJzqfh
— OTNO (@WeAreOTNO) March 24, 2018

In terms of marrying design and packaging features, I think we can agree Bla Bla Biscuits is a great example! https://t.co/EQnzqAYmHV pic.twitter.com/ydKFkIQzy8
— DCP – Brand & Packaging Design Agency (@wearedcp) September 3, 2017

Bees Knees create a lovely brand experience the instant their honey pack is opened by simply using #print inside its #packaging! pic.twitter.com/PqlKFmEQNA
— Smurfit Kappa (@smurfitkappa) September 26, 2016