Hlavným cieľom obalov je ochrániť ich obsah, nie je to však jediná ich funkcia. Premyslené balenia vedia predať produkt lepšie než akákoľvek drahá reklama. V dnešnej dobe sú považované za rovnako dôležité, ako produkt samotný. Internet je plný “unboxing” videí, čo výrazne prispelo k snahe výrobcov zapracovať na vizuálnej stránke obalov.
Ľudská fantázia nemá hraníc, čo je vo svete marketingu kľúčovou kvalitou. Je dôležité vytvoriť taký obal, ktorý produkt predá sám. Tu je niekoľko ukážok, ako vyzerá kvalitný dizajn.
Brilliant – Just Laid Eggs – #design #packaging #branding by @Springettslive https://t.co/Yd7eLcRXv0 via @TheDieline pic.twitter.com/Juv7iZTtni
— Laura Stadler (@lsdzin) December 28, 2015
#CreativePackaging Designs That Practically Sell Themselves ?
— Ken Chow (@KenKChow) July 20, 2019
Ford Ranger Extreme: Matchbox ?? #Packaging
Ford was introducing the Ranger Extreme, a Limited Edition model… https://t.co/w1U3IBwH6L @KeensDesign #creative #design #marketing#PackagingDesign #PackagingIdeas pic.twitter.com/tf0ZDHCm9y
You can’t go far wrong in life with #NYC-themed #spaghetti – right? #packaging pic.twitter.com/JFKAMndxiA
— PH Laminators (@PHLaminators) May 13, 2015
Gnome Bread Packaging
— Sales Source (@salessourceco) December 27, 2014
Designed by Lo Siento Studio pic.twitter.com/kL5I9mjrLy
Its Monday once again! Can we just take a moment to appreciate Thelma’s cookies? That #packaging is sheer brilliance! pic.twitter.com/HTBLKK9Hhx
— Ink Print Solutions (@WeLovePrintInk) March 2, 2015
Awesome packaging design for Fit Buns, High Protein. pic.twitter.com/dtxRbWm1Ac
— World’s Best Ads (@BestOfAds) June 11, 2015
We love this – flower packaging for Blossom Cava Sparkling Wine created by PACKLAB in Finland. #design #innovation pic.twitter.com/cVEcbjJuzL
— Elite Graphix (@Elite_Graphix) November 24, 2014
#Packaging: BEEHIVE #HONEY SQUARES BY LACY KUHN pic.twitter.com/DVHwhiYw4c
— Jim.G.Lane (@jim_g_lane) September 7, 2014
This excellent example of #packagingdesign comes from Poilu. The natural hairs of some paintbrushes have been dyed to give the illusion of moustache & beard combos. Not only do we love that but check out the awesome font at the top of the handle! #Packaging #Marketing #creative pic.twitter.com/ObDQrJzqfh
— OTNO (@WeAreOTNO) March 24, 2018
In terms of marrying design and packaging features, I think we can agree Bla Bla Biscuits is a great example! https://t.co/EQnzqAYmHV pic.twitter.com/ydKFkIQzy8
— DCP – Brand & Packaging Design Agency (@wearedcp) September 3, 2017
Bees Knees create a lovely brand experience the instant their honey pack is opened by simply using #print inside its #packaging! pic.twitter.com/PqlKFmEQNA
— Smurfit Kappa (@smurfitkappa) September 26, 2016
Hahahaha! Say No To #Smoking!! Cool Coffin-Shaped #Cigarette Case pic.twitter.com/tMLZLXt5D9
— Ginger Spice (@indayGinger) January 17, 2015
Cool Packaging Design of Couleur Nouveau Wine ? pic.twitter.com/bFP0wCZEoq
— Colorè Vie Ads (@ColoreVieAds) August 7, 2014
